Some makeup brands add a bit of a twist for the new season and dress their products in different, often limited edition packaging. Take Tom Ford bronzers for instance. Dressed in white sleek cases with gold details for the summer 2015.
This goes to show that contrary to what some of us may say, the packaging is important to an average consumer (read: makeup enthusiast) and may just mean a difference between a buy and no buy.
Guerlain did just that and this summer came out with the very same Terracotta bronzer formula that we already know and love, but this time, dressed in a silicone sleeve in a happy, summery, bright colours.