Smith & Cult is a relatively new brand on UK market, I have only heard some reviews on YouTube so far, so when I saw their nail polishes became available here, I had to try them. The brand was created by Dineh Mohair, the founder of the well know on US market cosmetic brand, Hard Candy. Each of the nail polish colours is inspired by the the way she sees the world and colours around her.
The colours are really gorgeous and the names… well, unconventional to say the least and very different for sure. No to mention beautiful bottles which look like a statement decoration wherever you place them. With their assymetric, purposely dented and looking less than perfect but yet very perfect silver caps…I love the design of their large bottles and both of mine are standing proudly where I can see them waiting for collection to grow… and I feel like it will very soon.
For now though, I bought two colours. Dusty, minty green called ‘Bitter Buddhist’ and very soft and subtle lilac called ‘ Fauntleroy’. Both beautiful and light enough to be worn on a daily basis. The colours selection is versatile, from subtle, nude, everyday shades, to more vibrant and dark to some shimmer and glitter, so you will definitely find some to match your style and season.
The formula is excellent and very easy to work with. The brush is perfect size, not too small, not too large, which I personally really like. Although I have a child’s hands and a rather small nail bed, I prefer slightly larger brushes, as for some reason it allows me to have a better control than with the really small, thin ones and it makes it much quicker to cover the nail.
Although both colours I chose are on a lighter side, one coat was enough to perfectly cover and give complete opacity, which is great if you’re in a hurry and have no time to play with polish. It’s not streaky at all and covers really well, so perfect for those of us who are always in a hurry but don’t want to compromise on looking good and put together. The second coat does makes the colour look a bit more vibrant though, so worth being patient.
One of the most important aspects of a good nail polish to me, is its lasting power. As much as I like having my nails done, I only want to do it once a week and I want it to last without a major chipping for 5 days at the very least. These polishes last impressively well. After 7 days, when I was just about to take it off, I was looking at my nails thinking I could probably have another two or more days of wear, as they looked almost perfect and hardly chipped at all. Brilliant!!!
Although not the cheapest at £19 per bottle, I feel like it’s always worth investing a bit more in a good quality polish, that will look flawless for a long time. Even if you’re not an expert at doing your manicure, a good, streak free and long lasting nail polish will definitely make the process so much easier. I very highly recommend and look forward to getting some more.Next on my wish list is ‘Psycho Candy’, ‘Stockholm Syndrome’ and ‘Porn-a-thon’… yeah, you’ve got to love the names…
‘Smith & Cult represents the duality we all inhabit throughout our lives and our individual expressions of beauty, which reflect who we’ve been, are and aspire to become. Each shade is inspired by and representative of the experiences depicted in the diary entries of our beauty addicted heroine who sees her world through a lens of color’.